Case Study: Gliffy achieves 176% increase in leads and improved lead quality with Instapage

Gliffy Goes Upmarket Using Instapage for Its Paid Social and Content Marketing Campaigns

Gliffy, a San Francisco–based online diagram editor, needed to rapidly scale lead acquisition for a new enterprise product but lacked developer bandwidth to build post-click assets and needed tight integration with Marketo. To solve this, Gliffy adopted Instapage landing pages and the Instapage–Marketo integration to speed deployment and power post-conversion nurture flows.

Using Instapage, Gliffy A/B tested new post-click pages against its historic Marketo pages, published 17 Marketo-integrated landing pages, and ran a persona-targeted whitepaper campaign via Facebook and LinkedIn. The Instapage solution produced clear results: a 176% increase in overall lead count, a 10% rise in high-quality lead submissions, more than 50% of content-generation leads coming from the whitepaper, and seamless lead population into Marketo, leading Gliffy to center its enterprise marketing on Instapage.

Gliffy

John Almeida

Demand Generation Manager