Case Study: EZ Texting achieves 4x faster customer acquisition campaign launches with Instapage

EZ Texting launches new customer acquisition campaigns 4x faster

EZ Texting, a Santa Monica–based SaaS text communication platform, needed a faster way to create dedicated landing pages for multiple paid channels and vertical-specific prospecting while pursuing demand generation, lead acquisition, and nurturing goals. To meet those needs and quickly pivot marketing during COVID-19, EZ Texting turned to Instapage’s landing page platform.

Instapage enabled EZ Texting to design, edit, and publish post-click pages rapidly (the team noted they could publish pages “25 times a day”), launching targeted pages for display, podcast mobile ads, and a nationwide COVID-response offer for .gov/.edu organizations. The Instapage solution delivered measurable impact: 4x faster time-to-market, increased customer acquisitions through scaled targeted pages, and 14 municipalities/government organizations/schools benefited from the free messaging campaign.

EZ Texting

Karin Odell

Senior Digital Marketing Manager