Case Study: Eurosport achieves 30% uplift in conversions and a 90% reduction in landing-page production time with Instapage

Eurosport Scores Big with Easy A/B Testing and Personalization

Eurosport, the pan‑European sports broadcaster behind the Eurosport Player OTT service, needed to grow subscribers across 54 countries while delivering timely, localized marketing for events like the Olympic Games and Grand Slams. Their existing e‑commerce setup required developer resources for landing‑page updates, making personalization, localization, and A/B testing slow and difficult—so Eurosport selected Instapage to improve post‑click optimization and speed to market.

Using the Instapage platform, Eurosport built and personalized dozens of localized landing pages in minutes (creating up to 100 pages/month), ran 4–5 concurrent A/B tests, and deployed campaigns across 15 countries, cutting landing page production time by 90%. Instapage helped drive measurable gains: a 30% uplift from personalization, a 20% increase in conversion rate from A/B testing (with tests in some markets delivering up to 30%), and the capacity to handle millions of visitors during major events.

Eurosport

Stefano Rigoni

Digital Optimization Specialist