Case Study: eSalon boosts conversions and ROAS with Instapage

eSalon‌ ‌boosts‌ ‌ROAS‌ ‌across‌ ‌platforms‌ by focusing on relevance

eSalon is a beauty e-commerce brand that sells personalized hair coloring products and has scaled rapidly across North America and international markets. As its digital ad spend grew, the company needed a better way to connect ad campaigns to landing pages and improve conversion rates, but its in-house team lacked the tools and capacity to scale those experiences effectively. Instapage helped eSalon create and optimize personalized landing pages for its paid campaigns.

With Instapage, eSalon saw major performance gains across channels. Instapage helped lift Facebook conversion rates from 5% above average to 60% above average, improve Google Ads from less than 1% above average to 22% above average, and reduce Google Ads bounce rates by 60%. Overall, Instapage delivered a 13% increase in conversion rates, a 52% increase in top-of-page rate, a 1.25-point boost in Google Ads Quality Score, and a 55% conversion-rate lift in one split test.

eSalon‌

Andrew Grant

Vice President of Growth Marketing