Case Study: Eargo achieves faster, more personalized lead conversions with Instapage

Eargo speeds up customer acquisition by 20% with advanced personalization

Eargo, a direct-to-consumer hearing aid company, needed a faster way to launch landing pages, run A/B tests, and collect more detailed lead data while staying HIPAA compliant. Using WordPress had made campaign creation slow and difficult, and Eargo also wanted to better segment prospects and personalize post-click experiences to shorten the sales cycle.

Instapage helped Eargo scale landing page creation, testing, and lead capture with customized forms, hidden fields, and conditional logic that routed visitors to tailored destination pages. With Instapage, Eargo became 4x faster at deploying campaign landing pages, improved its 3-day customer acquisition rate by 20%, and increased overall lead-to-customer conversions by 9%.

Eargo

James Noyes

Director of Growth Marketing