Case Study: Boll & Branch achieves lower CPA and higher conversion rates with Instapage

Boll & Branch reduced customer acquisition cost by 38% with Instapage pre-cart landing pages

Boll & Branch, the luxury organic bedding and home goods brand, needed a faster way to turn ad clicks into purchases while lowering customer acquisition costs. Its slow website and limited in-house resources made it difficult to launch on-brand, personalized landing pages at scale, so it turned to Instapage for landing page creation and optimization.

Instapage’s Professional Services team built fast-loading, on-brand pre-cart landing pages with custom fonts, layouts, and content modules for paid search, paid social, and influencer campaigns. The result was a 38% lower CPA, a 56% increase in paid campaign conversion rate, and a 21–70% drop in bounce rate, helping Boll & Branch scale campaigns more efficiently.

Boll & Branch

Michelle Carrara

Manager of Digital Strategy and Acquisition