Case Study: Bell Media achieves 50% faster landing page production and 3X conversion rates with Instapage

Bell Media Cuts Production Time in Half with Post-Click Landing Pages

Bell Media, a 40-person digital marketing agency in Birmingham, Alabama, faced slow, resource-intensive post-click landing page production using WordPress—taking 5–6 hours per page—which limited their ability to scale services and improve client conversion rates. To speed delivery and boost performance, Bell Media adopted Instapage to build message-matched post-click landing pages.

Using Instapage, Bell Media cut production time to under an hour, saved clients more than $300 per landing page, and published 50+ pages. The switch drove measurable results—including a 3X conversion rate for a cosmetic client—freed developer and designer resources, and enabled Bell Media to expand post-click services while improving PPC performance.

Bell Media

Scott Bell

Chief Executive Officer