Case Study: Autopilot achieves a 254% lift in free-trial conversions and 50% lower cost per conversion with Instapage

Autopilot Exceeds Conversions Goals With Personalized Landing Pages

Autopilot, a 54-person email marketing and marketing automation company with offices in San Francisco and Sydney, needed to boost signups for its 30-day free trial after a generic tour page failed to meet aggressive growth targets. They partnered with Instapage and adopted Instapage’s landing page platform to build keyword- and message-matched pages for paid traffic.

Using Instapage’s intuitive builder, advanced A/B testing and integrations (including seamless tracking-code sync), Autopilot quickly created, published and optimized targeted landing pages. The results: free trial conversion jumped from 3.67% to 13% (a 254% increase) and cost per conversion was cut by 50%, enabling Autopilot to exceed its growth goals.

Autopilot

Anne Fleshman

Director of Marketing, Demand Generation