Case Study: Threadheads achieves $822k in incremental revenue with Instant

Threadheads drives $822k in incremental revenue in 90 days with Instant

Threadheads, a Melbourne-based slow fashion brand, faced the challenge of scaling their email marketing effectively. Despite having a large catalog and weekly product drops, they struggled to deliver relevant content to their diverse customer base. Their manual segmentation efforts were insufficient, leading to generic email flows that failed to convert their high-intent website traffic.

By integrating Instant's AI technology, Threadheads automated their retention strategy. The Instant AI system generated and sent over 643,000 hyper-personalized emails, delivering targeted content based on individual shopper intent. This solution resulted in a significant revenue uplift, driving $822,000 in incremental revenue and achieving a 76x return on investment for Threadheads within just 90 days.

Threadheads