Case Study: The Collagen Co. generates $10.6M in incremental revenue with Instant

The Collagen Co generates $10.6M in incremental revenue with Instant

The Collagen Co., a premium beauty and wellness brand, faced a challenge converting its high-intent website traffic into sales. Their existing email marketing used generic messaging and broad segmentation, which limited its effectiveness in responding to individual shopper behavior and product interest. They partnered with Instant to implement a smarter retention strategy.

Instant provided a solution that personalized the shopper journey with automated email flows based on browsing and cart activity. This allowed The Collagen Co. to engage customers with relevant messaging at key moments. The results were significant, with Instant helping to generate $10.6 million in incremental revenue, achieve a 123.9x return on investment, and drive a 3x lift in email revenue.

The Collagen Co