Case Study: Tara Treasures achieves $110k incremental revenue in 90 days with Instant

Tara Treasures captures $110k in 90 days with Instant

Tara Treasures, a beloved Australian kids brand specializing in ethically made felt toys, faced the challenge of re-engaging a large portion of its high-intent, anonymous website visitors. These potential customers would browse multiple products but leave without purchasing, and the brand's standard email flows were not effectively converting this traffic. They partnered with Instant to find a smarter way to recognize these shoppers and engage them with personalized messaging.

By integrating Instant, specifically its Instant AI product, Tara Treasures revolutionized its retention strategy. The solution successfully identified 35.5% of previously anonymous visitors and automatically sent over 39,000 hyper-personalized emails based on browsing behavior. This strategy from Instant captured $110,000 in incremental revenue and achieved a 75x return on investment in just 90 days.

Tara Treasures