Case Study: Slumber achieves 2.8x email flow revenue with Instant AI

Slumber increases email flow revenue 2.8x with Instant

Slumber, a wellness brand specializing in plant-based sleep products, was struggling with underperforming email flows from Klaviyo. Their browse and cart abandonment flows were not converting high-intent shoppers, resulting in significant missed revenue, and the team lacked the time to manually rebuild them. They turned to Instant AI for a solution.

By implementing Instant AI, Slumber was able to automatically rebuild and scale their retention emails. The solution triggered more effective, personalized abandonment flows timed to when shoppers were most likely to convert. This resulted in a 2.8x increase in abandonment flow revenue within just nine days of launch and a 19x return on investment, all achieved with no additional internal effort from the team.

Slumber