Case Study: Mask Co. achieves 15% higher revenue with Instant Audiences

Mask Co drives 15% higher revenue in 30 days with Instant

Mask Co., a sustainable fragrance brand, faced the challenge of re-engaging shoppers who abandoned their carts or browsing sessions. Their traditional tracking tools were ineffective, leaving potential revenue untapped. They turned to Instant Audiences from Instant to better identify and retarget these lost opportunities.

By implementing Instant Audiences, Mask Co. captured more opted-in customers for re-engagement and enhanced its abandonment flows. This solution generated a 2x increase in abandonment event triggers. The use of tailored email campaigns drove a 15% higher revenue within 30 days and delivered a 26.2x return on investment, resulting in a significant uplift in revenue for the brand.

Mask Co.