Case Study: Kellective by Nikki achieves 160% revenue growth with Instant Audiences

Kellective by Nikki saw a 160% jump in revenue

Kellective by Nikki, a Brisbane-based jewellery brand, wanted to boost the ROI of its marketing campaigns. A significant challenge was that 80% of their high website traffic was anonymous, making it impossible to retarget visitors who did not initially convert with their previous Klaviyo flows.

To solve this, the brand utilized Instant Audiences from Instant. This solution identified and enrolled previously anonymous browsers, allowing Kellective by Nikki to retarget them during a 24-hour sale. Instant delivered dramatic results, driving a 160% increase in revenue and achieving a 34x return on investment for the campaign.

Kellective by Nikki