Case Study: VRG GRL achieves 25.1x ROI with Instant Audiences from Instant

How VRG GRL Achieved 25.1x ROI with Instant Audiences

VRG GRL, an Australian fashion brand, faced a challenge in re-engaging website visitors who browsed its products but left without making a purchase. The brand sought a solution to recover these lost sales and maintain its growth. To address this, they turned to the vendor Instant and its Instant Audiences product.

Instant implemented its solution to identify opted-in visitors and re-engage them beyond typical cookie limitations. The strategy generated thousands of new abandonment triggers, which powered personalized email campaigns. This approach delivered significant results for VRG GRL, including a 25.1x return on investment and a 40% increase in revenue from abandoned cart flows, successfully recovering lost sales for Instant's customer.

VRG GRL