Case Study: Mask Co achieves 15% higher revenue in 30 days with Instant Audiences

How Mask Co Drove 15% Higher Revenue in 30 Days with Instant Audiences

Mask Co, a home fragrance brand, faced a challenge in re-engaging online shoppers who abandoned their carts, as traditional tracking tools were ineffective at capturing these lost opportunities. To address this, they turned to the vendor Instant and its Instant Audiences solution.

By implementing Instant Audiences, Mask Co was able to identify and retarget opted-in customers with personalized email campaigns. This strategy resulted in a dramatic 15% revenue increase within the first 30 days, generating an additional $368k. The solution from Instant also delivered a 26.2x return on investment, successfully turning abandoned carts into a significant source of revenue growth.

Mask Co.