Case Study: Fayt achieves 4.5x higher email revenue with Instant Audiences

How Fayt The Label Drove 4.5x Higher Email Revenue with Instant Audiences

Fayt, a modern Australian fashion brand, faced a significant challenge in re-engaging high-intent website visitors who abandoned their carts or browsing sessions. The brand struggled to track and reconnect with these potential customers, which limited its ability to capitalize on its audience and drive consistent revenue growth. To address this, they turned to the vendor Instant and its Instant Audiences service.

Instant's solution enabled Fayt to identify more opted-in shoppers beyond the standard cookie window and feed their abandonment data into automated email flows. This strategy involved sending over 156,000 additional events to their Klaviyo platform to trigger personalized re-engagement campaigns. The results for Fayt were exceptional, driving a 4.5x higher email revenue and achieving a remarkable 46.1x return on investment since launching with Instant.

Fayt