Case Study: July achieves a 21% revenue lift with Instant

How A/B Testing Showed a 21% Revenue Lift for July Luggage

July, an Australian luggage brand, sought concrete, data-backed proof of the revenue impact generated by the engagement flows from Instant Audiences. They needed to confirm that abandoned cart recovery lifts were directly attributable to the vendor's solution and not incidental.

To quantify this impact, Instant implemented an A/B test using its built-in functionality. This test isolated a control group from a test group that received abandonment emails. The results were definitive, showing a 21% lift in email revenue and a 50x return on investment in just 20 days, validating the effectiveness of Instant's solution.

July