Case Study: Fayt the Label achieves 60x ROI and $6M+ in attributed revenue with Instant

Fayt boosts email revenue 14x with Instant

Fayt the Label, a modern Australian fashion brand, was struggling with ineffective email marketing on Klaviyo. Their automation was limited to only two basic flows, leading to poor deliverability and flat conversions from frequent campaign blasts. This meant most shoppers were never re-engaged after a site visit.

Instant implemented its AI-driven platform, replacing the limited flows with a full suite of personalized, multi-touchpoint automations. Instant's AI creates unique emails for each shopper based on their behavior and sends them at optimal times. The solution also included Instant Audiences, which dramatically increased the number of identifiable site visitors. As a result, Fayt generated over $1.5M in incremental revenue in 90 days and achieved a 60x return on investment across 20,000 orders.

Fayt