Case Study: ettitude achieves 69x ROI in retention marketing with Instant

ettitude scales retention marketing with Instant for 69x ROI and $166k incremental revenue

ettitude, a sustainable home brand known for its bedding and bath essentials made from CleanBamboo®, faced a challenge with its retention marketing. Their existing abandonment flows were static and generic, causing them to miss opportunities to re-engage high-intent shoppers with timely, personalized follow-up that matched their premium brand experience. This left significant revenue and customer value untapped.

To address this, ettitude partnered with Instant to implement its AI-driven solution. Instant enabled the brand to launch personalized, brand-aligned abandonment flows that engaged shoppers at critical points like checkout and cart abandonment. This solution allowed ettitude to recover demand that would have been otherwise lost. The results were impressive, yielding a 69x return on investment, a 39% incremental lift, and generating $166k in incremental revenue.

Ettitude