Case Study: United Airlines achieves direct corporate booking transformation with Instant Alliance

United Airlines builds a $300M direct corporate booking platform with Instant Alliance

United Airlines sought to strengthen its direct corporate booking capabilities, reduce dependency on third-party providers, and improve the enterprise customer experience. To meet this challenge, United partnered with vendor Instant Alliance to secure specialized technology talent for its digital transformation initiative.

Instant Alliance supported United Airlines by providing talent across platform architecture, backend services, middleware integrations, frontend applications, and analytics. This solution helped build a modern corporate booking platform from the ground up, resulting in a reduced third-party dependency and a reported $300M revenue impact for the direct booking ecosystem.

United Airlines