Case Study: Prolific Interactive achieves faster feedback and closer partner relationships with Instabug

How Prolific Interactive Uses Instabug to Foster Closer Relationships With Partners

Prolific Interactive, a Brooklyn-based award-winning digital agency that builds mobile apps for clients like Saks Fifth Avenue and Sephora, needed a faster, more complete feedback loop during its typical six-month V1 development cycle. Their previous process relied on email and often produced incomplete reports, so when they discovered Instabug — the in-app feedback SDK — they saw an opportunity to get stakeholders and users to report issues earlier and more reliably.

Prolific implemented Instabug across all development builds and routes every Instabug report into each project’s Pivotal Tracker backlog, using Instabug’s feedback loop features (annotated screenshots, notes, and diagnostic data). As a result, Instabug increased the volume of actionable feedback, enabled teams to reproduce and triage bugs more quickly, and helped Prolific Interactive fix issues faster and build higher-quality apps.

Prolific Interactive

Joe Minkiewicz

Director of Product Development