Case Study: New Jersey Hotels Near NYC achieves 65% increase in per-page revenue with Instabot.io

Instabot Greatly Increases Conversion Rates Leading to Higher Revenue for Njnn Travel Marketing

New Jersey Hotels Near NYC, an affiliate travel marketing site focused on helping travelers find hotels and parking near NYC, needed to increase bookings and revenue from its organic traffic. The company partnered with Instabot.io and deployed a conversational chatbot named “Katie” to engage visitors and guide them toward hotel and parking bookings.

Instabot.io implemented a three‑question bot flow that provided personalized recommendations; in a 15,000‑visitor test the bot engaged 4.20% of users, and those who interacted converted at 48.25%, producing a 65% increase in per‑page revenue—well above the original 15% goal. As a result, New Jersey Hotels Near NYC is expanding its affiliate sites and further leveraging Instabot.io to scale bookings and revenue.

New Jersey Hotels Near NYC

Jeff Howard

Expert in SEO and Conversion Optimization