Case Study: Fintrux achieves faster conversions and increased newsletter and borrower sign-ups with Instabot.io

How Fintrux Used Personalization to Enhance Marketing to Diverse Audiences

Fintrux, a fast-growing blockchain-enabled financing startup, needed to explain its sophisticated platform to four distinct audiences within the typical ~90-second website visit. To address this challenge, Fintrux selected Instabot.io’s AI-enabled chatbot (leveraging NLP) to simplify and personalize messaging on their static site.

Instabot.io implemented an automated conversational bot that answers FAQs, targets different demographics, and personalizes user journeys without changing site content; this reduced friction and sped the conversion cycle. As a result, Fintrux reported measurable increases in newsletter sign-ups and borrower sign-ups and praised Instabot.io’s support and ease of use as they plan to expand the solution.

Fintrux