Case Study: American Type Culture Collection achieves rapid, company-wide employee engagement adoption with Inspirus Connects

The journey from manual service anniversary program to social employee engagement experience

American Type Culture Collection (ATCC), a 100‑year‑old provider of biomaterials with about 620 mostly remote employees, faced an uneven, manually managed recognition program that risked tax non‑compliance and flagged in employee surveys as neglecting early recognition and retention. They engaged Inspirus to address these gaps while consolidating their service anniversary program.

Inspirus implemented and streamlined the program onto the Inspirus® Connects platform, adding a social experience and peer‑to‑peer recognition plus weekly touch‑base meetings and training to ensure a smooth launch. The new automated program went live on Employee Appreciation Day 2022, with one‑third of employees registering that day and adoption rising to nearly 60% within the first month — moving ATCC from a manual system to a modern, equitable engagement platform in just seven weeks.

American Type Culture Collection