Case Study: Mike Burton Group achieves seamless sports travel booking with Inspiretec

Mike Burton Group - Customer Case Study

The Mike Burton Group, a tour operator specializing in official sports travel and hospitality packages, required a seamlessly integrated booking website and CRM to power its various joint venture businesses. They partnered with vendor Inspiretec to develop a new web platform that would improve efficiency and flexibility for both customers and internal users.

Inspiretec implemented an innovative website engine built on a single Umbraco CMS, which integrated with the group's third-party tour reservation and payment systems. The solution provided a seamless user experience for searching and booking, accelerated back-end operations through automation and caching, and delivered greater consumer insight. The result was a highly efficient and flexible core platform from which the Mike Burton Group could further develop its digital offerings for major sporting events.

Mike Burton Group

Ian Edwards

Chief Executive