Case Study: Specialised Search Engine Care Company achieves 211% of lead target with Inspired B2B Marketing

Specialised Search Engine Care Company - Customer Case Study

Inspired B2B Marketing worked with Specialised Search Engine Care Company, a newly established provider of a specialised search engine for people looking for care homes. In 2018, the company had limited marketing experience and needed support approaching prospects in the NHS and private care home sectors, as well as help promoting its portal effectively.

Inspired B2B Marketing launched a pilot telemarketing campaign to offer free demonstrations of the client’s portal and set appointments when prospects agreed. The campaign began at 3 days per week, then grew from a short pilot into a 6-month program and ultimately a continuous 5-day-per-week campaign. Since March, Inspired B2B Marketing has delivered 234 leads against a target of 111, achieving 211% of target and supporting significant business growth for Specialised Search Engine Care Company.