Case Study: Small Accountant Firm achieves 14 new business appointments with Inspired B2B Marketing

Small Accountant Firm - Customer Case Study

Small Accountant Firm is a small accountancy practice founded in 2015 by two friends who wanted to build a local firm focused on small to medium-sized businesses rather than sole traders. As the business grew, it added an accountant with European tax expertise and multilingual skills, and turned to Inspired B2B Marketing to help promote this specialist capability through telemarketing.

Inspired B2B Marketing ran a telemarketing campaign targeting large corporates operating in the UK and Europe, as well as manufacturing and engineering businesses considering expansion into Europe, while also promoting the firm’s events to arrange one-to-one meetings. After 18 days of a 30-day campaign, the vendor had secured 14 new business appointments, with all appointments completed and 8 prospects moving into active engagement. Inspired B2B Marketing also supported event promotion and had secured spaces for 21 delegates toward a target of 100 buy-ins.