Case Study: Plant Equipment Providing Company secures warehouse design opportunities with Inspired B2B Marketing

Plant Equipment Providing Company - Customer Case Study

Plant Equipment Providing Company, a warehouse design and fit-out specialist, needed help reaching new warehouse projects at the planning stage. Its sales team preferred to nurture existing clients rather than prospect, so it turned to Inspired B2B Marketing for external support to promote its plant equipment, racking, and pick & pack technology offering.

Inspired B2B Marketing used Glenigan’s data to target architectural firms involved in the planning and design of new warehouses, securing appointments so the client could engage early in the fit-out process. The campaign has already generated 7 opportunities with architectural firms across the UK and is averaging one new opportunity per day, with activity set to continue for the rest of the year.