Case Study: Multi Office Accountancy Firm achieves 21 new business appointments with Inspired B2B Marketing

Multi Office Accountancy Firm - Customer Case Study

Inspired B2B Marketing worked with a multi-office accountancy firm that was expanding through acquisition from one location to three, with plans for a fourth office focused on corporate tax and business services. The firm needed to centralize its tax specialists, create a centre of excellence, and use telemarketing to grow its client base in the area around the new office, targeting larger businesses in London and the Home Counties.

Inspired B2B Marketing ran a telemarketing campaign to secure new business appointments and promote attendance at hosted seminars and events for senior decision makers. After 32 days of a 50-day campaign, the project had delivered 21 new business appointments, and a seminar promotion achieved 24 attendees against a target of 25, showing strong engagement and near-full attendance.