Case Study: Laser Cutting Equipment Manufacturer Company achieves more qualified appointments and trade show delegates with Inspired B2B Marketing

Laser Cutting Equipment Manufacturer Company - Customer Case Study

Inspired B2B Marketing worked with Laser Cutting Equipment Manufacturer Company, a maker and maintainer of large laser cutting equipment for industry. The customer’s new Sales Director felt previous marketing efforts had poor return on investment and, given the long sales cycle of two years or more, wanted a more effective approach. Inspired B2B Marketing was brought in to support a 6-month telemarketing programme focused on appointment setting, trade show delegate generation, and maintenance outreach.

Inspired B2B Marketing used a mix of the client’s prospect data and sourced lists to run campaigns across EMEA and the UK. The results included 31 delegates secured for a Singapore trade show, 11 face-to-face meetings at the event, 15 new business appointments in the UK against a target of 10, and 9 maintenance appointments for legacy equipment. The vendor also created a strong ongoing pipeline of prospects to nurture in future months.