Case Study: Spaghetti Warehouse reconnects with customers and drives grand re-opening engagement with Inspire PR Group

Spaghetti Warehouse captures 3,000+ memory submissions with Inspire PR Group

The customer, Spaghetti Warehouse, an iconic Columbus restaurant, faced the challenge of reconnecting with its long-time customers and introducing them to a modernized concept after relocating to a much smaller site. To achieve this, they partnered with the vendor Inspire PR Group to develop a grand re-opening campaign.

Inspire PR Group developed two campaigns: "Savor the Memories," an online memory-sharing contest, and "Own a Piece of the Warehouse," an online auction of the old location's décor. The results were highly successful, with the contest capturing over 3,000 submissions and the auction receiving 5,191 bids on 186 items. The campaigns also secured 17 local media placements and garnered social media engagement from 4,570 users, successfully reintroducing the brand to its community.

Spaghetti Warehouse