Case Study: Ohio Poultry Association boosts holiday campaign engagement with Inspire PR Group

Ohio Poultry Association reaches 745,600 people with Inspire PR Group

Inspire PR Group partnered with the Ohio Poultry Association (OPA) on a campaign to boost egg consumption by engaging a younger demographic, including Gen Z, Millennials, and families. The challenge was to create a unique and appealing holiday-themed initiative that would resonate with this target audience and drive measurable engagement.

The solution implemented by Inspire PR Group was a creative campaign that paired classic holiday movies with egg-based recipes, promoted through targeted social media advertising, influencer collaborations, and a sweepstakes. This approach resulted in significant reach with over 1.6 million impressions, 37,600 engagements, and 5,600 sweepstakes entries. The campaign also successfully earned 1,461 new email subscribers and drove thousands of views to the dedicated recipe page on the OPA's website.

Ohio Poultry Association