Case Study: Ohio Poultry Association builds awareness of sustainable farming with Inspire PR Group

Ohio Poultry Association earns 700,459 impressions with Inspire PR Group

The Ohio Poultry Association, a non-profit trade organization, partnered with Inspire PR Group to build awareness and understanding of its members' sustainable agriculture practices. Their challenge was to effectively communicate how Ohio's poultry farmers are proactive in protecting the environment and being responsible neighbors.

Inspire PR Group addressed this by creating a five-part animation series titled "A Closer Look." This series, promoted during Earth Month, detailed the farmers' commitments to manure management, recycling, and water quality. The campaign achieved significant results for the client, including over 700,000 social advertising impressions, 273,000 video plays, and an audience reach of more than 457,000 people.

Ohio Poultry Association