Case Study: Ohio Poultry Association achieves 260+ million reach with Inspire PR Group

Ohio Poultry Association earns 260+ million reach with Inspire PR Group

The Ohio Poultry Association partnered with Inspire PR Group to promote its new Devilishly Good stand and 13 specialty deviled egg flavors at the Ohio State Fair. The challenge was to generate significant media and public interest to drive attendance and trial of these unique offerings.

Inspire PR Group implemented a comprehensive media relations and social media campaign targeting local Columbus and state media, as well as influencers. The solution included coordinating food drops and on-site media segments. As a result, Inspire secured over 65 media placements, including national coverage, achieving an estimated total reach of over 260 million people. Social media promotions reached an additional 157,653 users, with shared content reaching nearly a million more.

Ohio Poultry Association