Case Study: Natural Balance Pet Foods boosts pet-focused campaign reach with Inspire PR Group

Natural Balance reaches 229 million with Inspire PR Group

Natural Balance Pet Foods, Inc., a premium pet food brand, faced the challenge of launching a national advertising campaign that would appeal directly to pets rather than their owners. To determine what kind of advertising dogs and cats would enjoy, they enlisted Inspire PR Group to conduct a media relations campaign built around their "Made for Pets, Not People." concept.

Inspire PR Group executed a comprehensive solution that included proactive media pitching, a targeted multimedia news release, and a five-hour satellite media tour produced with a partner. This strategy generated significant results, including over 51 placements from traditional pitching, 307 million impressions from the news release, and over 453 airings from the media tour, collectively reaching an audience of hundreds of millions.

Natural Balance Pet Foods, Inc