Case Study: Chillicothe City School District improves website usability and SEO with Inspire PR Group

Chillicothe City School District drives 12,000 sessions in first month with Inspire PR Group

The Chillicothe City School District needed to transition its website to a new platform provided by Finalsite after its former platform ceased to exist. The district partnered with Inspire PR Group to manage this complex transition, which required updating the site's formatting and migrating content while aiming to improve overall usability and content quality.

Inspire PR Group worked closely with the district to overhaul the website. The team shot new staff photos, developed intuitive navigation and content, and performed comprehensive SEO optimization, including updating metadata and URLs. As a result, the new site attracted over 8,000 users in its first month, with organic search accounting for over 3,000 of those users and 12,000 sessions. Inspire also successfully implemented Google Analytics 4 for the district prior to the official cutoff date.

Chillicothe City School District