Case Study: Charleys Cheesesteaks boosts fry-day sales and media coverage with Inspire PR Group

Charleys Cheesesteaks drives 56 media mentions and $1.3M in sales with Inspire PR Group

Charleys Cheesesteaks, a fast-casual restaurant chain, partnered with Inspire PR Group to boost brand awareness and sales around National French Fry Day. The challenge was to position Charleys alongside larger competitors and highlight its french fry offerings as the brand expanded its national presence.

Inspire PR Group developed and executed a comprehensive media campaign, creating a promotional offer and securing placements through targeted pitching strategies. The effort resulted in 56 media mentions, including features in major national outlets, reaching over 200 million unique visitors. The campaign significantly increased brand awareness and generated a direct sales impact, with National French Fry Day sales totaling over $1.3 million.

Charleys Cheesesteaks