Case Study: American Egg Board supports hunger relief and reaches millions with Inspire PR Group

American Egg Board reaches 37.8 million Americans with Inspire PR Group

The American Egg Board, the national marketing organization for America's egg farmers, faced a challenge during an avian influenza outbreak that caused egg shortages and price inflation. They sought to support food-insecure communities while also building consumer trust. To achieve this, they partnered with Inspire PR Group for public relations and media relations support for their "Fighting Hunger by the Dozens" program.

Inspire PR Group implemented a rapid media relations campaign to promote the initiative, which encouraged egg farmers to donate eggs to local food banks. The results far exceeded objectives, with over 20 farms donating 5.5 million eggs. The campaign generated 320 media placements, reaching over 37.8 million Americans and successfully sharing stories of the farmers' community support.

American Egg Board