Case Study: American Dairy Association Mideast boosts trust in dairy sustainability with Inspire PR Group

American Dairy Association Mideast drives 114,800 Facebook views with Inspire PR Group

The American Dairy Association Mideast faced a challenge after a negative billboard near Toledo, Ohio, accused local farmers of polluting water sources. To counter this and educate consumers on the sustainability efforts of Ohio dairy farmers, they partnered with Inspire PR Group to produce an educational video.

Inspire PR Group developed a video featuring a local farmer using innovative technology to responsibly manage manure. The solution included a multi-platform digital campaign with targeted ads. The resulting video received over 114,800 views on Facebook and 29,000 views on YouTube, successfully sharing the farmers' positive environmental story with the target audience.

American Dairy Association Mideast