Case Study: Zatu achieves 77% organic traffic growth with Inspira Digital's Shopify migration

Zatu boosts organic traffic 77% with Inspira Digital

Zatu, a UK-based supplier of DJ equipment, faced the challenge of migrating their high-volume ecommerce site from WooCommerce to Shopify Plus without losing trade, search rankings, or customer trust. They enlisted vendor Inspira Digital to manage the complex migration, which also involved redesigning key customer journey pages and building new category landing templates from scratch.

Inspira Digital executed the migration and implemented a richer, more user-friendly Shopify storefront. The solution featured improved product discovery tools, a stronger product page hierarchy, and a custom split shipping app to handle complex fulfilment. The results were significant, with Inspira delivering a 77% uplift in organic traffic, a 19% increase in average order value, and a near-doubling of the returning customer rate.

Zatu