Case Study: Symprove achieves a 9.1% conversion uplift with Inspira Digital

Symprove lifts conversion 9.1% with Inspira Digital

Symprove, an award-winning gut health supplement company, faced the challenge of asking new customers to commit to a 12-week subscription pack from the outset. They partnered with Inspira Digital to enhance the appeal of this long-term pack by introducing a compelling free-gift offer, which needed to be seamlessly integrated into their digital experience without disrupting existing customer journeys.

Inspira Digital worked closely with Symprove to design and deploy the free gift promotion, which included items like a travel-sized product and wellness subscriptions. The technical implementation ensured a smooth user experience and allowed for A/B testing. This solution resulted in a significant 9.1% uplift in conversion rate, moving it from 2.88% to 3.14%, and successfully encouraged more customers to commit to the long-term program.

Symprove