Case Study: Rough Old Glass builds a bespoke B2B product experience with Inspira Digital

Rough Old Glass launches a bespoke B2B product builder with Inspira Digital

Inspira Digital partnered with Rough Old Glass, a specialist in high-end antiqued mirrors and tiles, to address a significant operational challenge. The client previously relied on manual, labor-intensive processes for handling highly customized B2B and D2C orders via phone and email. Their challenge was to automate this bespoke product configuration and pricing process while maintaining a luxurious and adaptable customer experience that could serve both trade professionals and independent consumers effectively.

The solution developed by Inspira Digital was a sophisticated custom product builder on Shopify. This unique interface guided customers through a step-by-step process to configure bespoke mirrors or tiles, incorporating countless variables from shape and finish to precise measurements. The system automatically calculated complex, variable-based pricing and included advanced B2B functionality like trade discounts and Net30 terms. The result was a slick, responsive, and utterly unique store that successfully automated the custom order process, catering perfectly to both B2B and D2C customers while streamlining operations for Rough Old Glass.

Rough Old Glass