Case Study: Pet Health Club streamlines its rebrand and subscription experience with Inspira Digital

Pet Health Club launches a rebrand on Shopify with Inspira Digital, preserving hundreds of thousands of subscriptions

Inspira Digital partnered with Pet Health Club, a pet health membership brand operating through hundreds of UK vet clinics, to execute a strategic rebrand from its former name, My Family Vets. The challenge was to unify the brand name with its membership program on Shopify Plus, requiring a seamless migration that preserved all customer data and active subscriptions for hundreds of thousands of users. The project also aimed to enhance the store with new, complex functionality to offer tiered discounts and rewards for loyal members.

The solution involved a comprehensive rebrand of the storefront and communications, built and tested in a sandbox environment. Inspira Digital developed a bespoke integration with Recharge to manage sophisticated subscription discounts and created a custom system for product sizing and price-matching promises. The launch was a success, with the new Pet Health Club store going live smoothly on Shopify Plus, achieving greater brand consistency and introducing compelling new customer incentives, as confirmed by the delighted client.

Pet Health Club