Case Study: First Insurance Baltics brings Lithuania's first income protection insurance to market fast with Insly

First Insurance and Lenders Launch an Income Protection Product with Insly

First Insurance Baltics, an intermediary expanding from the Nordics into the Baltics, partnered with Lenders to introduce Lithuania’s first income protection insurance product. To launch quickly and integrate with digital lending channels they needed flexible, easy-to-use software — so they chose Insly, using the Insly core system to support telesales and API-driven online integration.

Insly provided a modular, API-first platform that integrated with First Insurance Baltics and Lenders to streamline front- and back-end processes, enabling a smooth customer journey and rapid product rollout; customers can now buy income protection insurance online, hassle-free. The result is a first-of-its-kind offering in Lithuania, immediate digital distribution via Lenders’ platform (which reaches over 100,000 users), and a scalable solution that First Insurance Baltics and Lenders can expand to new markets — all powered by Insly.

First Insurance Baltics

Pasi Puntari

Chief Executive Officer