Case Study: Movido Media Verlag GmbH increases SMB lead quality and speeds sales cycles with Insites

Movido Media Verlag GmbH increases SMB lead quality by 35% with Insites

Movido Media Verlag GmbH, a German Yellow Pages publisher and digital agency, faced challenges in efficiently identifying and converting SMB sales opportunities. Their sales teams spent excessive time manually researching prospects with multiple tools, which resulted in inconsistent lead quality and a lack of confidence when discussing complex digital marketing topics. They partnered with Insites to find a solution.

Insites integrated its analysis reports and lead generation tools into Movido's sales process, enabling data-driven prospect research and more confident, solution-focused conversations. This implementation led to a 25-35% increase in lead quality, a 15-25% improvement in sales conversion rates, and a 20-30% growth in relevant inbound leads for Movido.

Movido Media Verlag GmbH