Case Study: Yell boosts production quality and reduces churn with Insites

How Yell boosted production quality and decreased churn with website audits

Yell, a major UK provider of managed digital marketing services, needed a robust quality process to demonstrate the value of their website builds to customers, decrease churn, and automate manual checks. They sought to benchmark site quality at production and throughout its lifespan, provide customer-friendly reporting, and enable high-level decision-making for their large client base.

The vendor, Insites, implemented its digital audit platform to serve as an end-to-end solution. This user-friendly and flexible tool became the primary reference for digital health across Yell's sales, production, and customer service teams. The results included a 20% time saving in post-production quality checks, increased sales confidence, and newfound visibility into client website performance through detailed reporting dashboards.

Yell

Katie Curd

Head of Presence Products