Case Study: WordJack Media boosts prospect conversion with Insites

How WordJack convert a quarter of all prospects with SEO audits

The customer, WordJack Media, a digital marketing agency serving SMBs, faced challenges in qualifying prospects and boosting conversion rates. Their sales team struggled to quickly audit prospect websites and find a tangible hook for sales conversations. They needed a solution to improve this process and turned to the vendor, Insites, for an SEO auditing tool.

Insites provided a consolidated SEO and website auditing tool that allowed sales agents to pull real-time reports during calls. This solution improved reporting speed by 70% and sales turnaround time by 50%. Most significantly, WordJack Media's conversion rate from initial outreach to booked appointments improved dramatically from 1 in 80 to 1 in 25.

WordJack Media

Bonnie Minor

Executive Director