Case Study: HEROLD boosts leads and conversion rates with Insites

How HEROLD generated more leads and increased conversion rates with labelled website audits

Herold, a provider of online media and marketing services, faced the challenge of generating more high-quality leads and improving sales conversion rates for its digital offerings. A significant hurdle was that potential small and medium business customers lacked an objective way to assess the quality of their own online presence, which forced Herold's sales representatives to use multiple tools to make their case. To address this, they turned to the vendor Insites and its digital analysis platform.

By implementing Insites, Herold was able to create compelling campaigns featuring objective reports on a business's digital health, which provided a clear call to action. This solution equipped both telesales and field sales teams with a trusted tool to structure their process. The results were significant: marketing campaigns using Insites saw a 3x higher click-through rate, and 12% of the leads generated were converted into paying customers, who ultimately generated more than double the revenue.

HEROLD

Martin Kargl

CEO/CCO