Case Study: FCR Media Belgium boosts sales and lead conversion with Insites

How FCR Media Belgium generated more sales with streamlined processes and Insites website audits

FCR Media Belgium, a large Belgian digital marketing agency for SMEs, faced challenges in generating qualified sales leads and managing a consistent sales process. Their marketing team could not identify prospects at scale, and sales reps used multiple, inconsistent tools, relying on personal experience which led to uneven results. They turned to the vendor Insites and its "digital health check" service to address these issues.

Insites provided an all-in-one solution with its reporting tool, which gave an objective analysis of a business's online presence to identify pain points. This streamlined the sales process and training. The implementation resulted in a 10x higher conversion rate from marketing activities, with 13% of leads converting into sales, significantly improving lead volume and quality for FCR Media Belgium.

FCR Media Belgium

Jochem Vermeiren

Product Manager